A Tout é uma joalheria pernambucana com joias em prata feitas à mão. Além do design minimalista, a marca leva também um estilo de vida para as consumidoras, que é um reflexo de sua designer, Sthefany Passos.
Há poesia em tudo.
EN
Tout is a jewelry store from Pernambuco with handmade silver jewelry. In addition to the minimalist design, the brand also takes a lifestyle for consumers, which is a reflection of its designer, Sthefany Passos.
There is poetry in everything.
Tout is a jewelry store from Pernambuco with handmade silver jewelry. In addition to the minimalist design, the brand also takes a lifestyle for consumers, which is a reflection of its designer, Sthefany Passos.
There is poetry in everything.
Com o objetivo de melhorar a experiência do consumidor ao receber os produtos em casa, a marca optou por investir em itens de papelaria e brindes institucionais para acompanhar as joias. A comunicação entre o feed do Instagram e o material impresso era desconexa. O que as pessoas viam nas redes sociais não refletia na experiência do unboxing.
A seguir, alguns itens que foram desenvolvidos para fazer essa ligação da marca também no off-line. Além das cores, ampliamos as formas de aplicação da logo, ajustamos o seu alinhamento e definimos uma nova fonte para uso em materiais institucionais.
EN
In order to improve the consumer experience when receiving the products at home, the brand chose to invest in stationery items and institutional gifts to accompany the jewelry. Communication between the instagram feed and the printed material was disconnected. What people saw on social media did not reflect the unboxing experience.
In order to improve the consumer experience when receiving the products at home, the brand chose to invest in stationery items and institutional gifts to accompany the jewelry. Communication between the instagram feed and the printed material was disconnected. What people saw on social media did not reflect the unboxing experience.
Below are some items that were developed to make this connection of the brand also offline. In addition to the colors, we expanded the logo's application possibilities, adjusted its alignment and defined a new font for use in institutional materials.
Photos by: Sthefany Passos
