"Propagar a mensagem de que a História não está distante. O que aconteceu antes é super importante para entender o que acontece agora". Esse foi o principal objetivo na construção da identidade visual do Professor de História e Youtuber Mateus Melo. Uma marca que fosse comunicativa, instigante e plural.
Com base nisso, alguns recursos foram utilizados. Na tipografia, mesmo sendo da mesma família, dois estilos diferentes foram escolhidos. Já no símbolo, que trás as iniciais do nome e tag, o posicionamento dos traços permite algumas interpretações na sua forma (livro, portal, ampulheta, etc.), todos no universo do cliente.
EN
"Propagating the message that history is not far away. What happened before is super important to understand what happens now". This was the main objective in the construction of the visual identity of the History Professor and Youtuber Mateus Melo. A brand that was communicative, instigating and plural.
"Propagating the message that history is not far away. What happened before is super important to understand what happens now". This was the main objective in the construction of the visual identity of the History Professor and Youtuber Mateus Melo. A brand that was communicative, instigating and plural.
Based on this, some resources were used. In typography, even being from the same family, two different styles were chosen. In the symbol, which brings the initials of the name and tag, the positioning of the strokes allows some interpretations in its form (book, portal, hourglass, etc.), all in the customer's universe.
Independente de qual versão da marca seja aplicada, as proporções permanecem as mesmas, alterando apenas o posicionamento dos elementos.
EN
Regardless of which brand version is applied, the proportions remain the same, changing only the positioning of the elements.
Devido ao grande número de categorias já existentes no canal do Youtube, foi escolhida uma cartela de cores que pudesse marcar bem cada uma delas. O trabalho de colagem com as cores e as fotografias em preto e branco reforçaram ainda mais o fator histórico, com uma pegada mais instigante e plural. Além do uso em mídia impressa, como demonstrado acima, essas colagens serão utilizadas também nas aberturas dos vídeos.
EN
Due to the large number of categories that already exist on the Youtube channel, a color chart was chosen that could mark each one of them well. The collage work with colors and black and white photographs reinforced the historical factor even more, with a more instigating and plural approach. In addition to the use in print media, as shown above, these collages will also be used in the openings of the videos.
Due to the large number of categories that already exist on the Youtube channel, a color chart was chosen that could mark each one of them well. The collage work with colors and black and white photographs reinforced the historical factor even more, with a more instigating and plural approach. In addition to the use in print media, as shown above, these collages will also be used in the openings of the videos.
Youtube Channel: Mateus Melo História
Oppening / Motion: Aglaupy Guaraná
Oppening / Motion: Aglaupy Guaraná
